I have experience building out brands’ digital voices, writing copy for emails, blogs, and social media content, and briefing copywriters on both an individual content and campaign level.
I would describe my writing style as elevated but conversational, and I value the importance of being able to adapt my copywriting voice based on the brand voice and customer. For me, the ability to adapt your copywriting tone to the voice of the brand at hand is one of the most key attributes of a strong brand copywriter.
Here are a few of my recent social copywriting pieces, from retail to hospitality to food & beverage.