SOCIAL MEDIA MANAGEMENT

@bananarepublic

• Followership increased by over 36% - from 1.1 to 1.5 million in 1 year

• Instagram impressions increased by 250% YOY, from 2m average in 2018 to 7m average in 2019

• Manage all @bananarepublic content calendars and social assets

• Build campaign briefs, creative strategies, social analytics reports and social media campaign plans

• Manage influencer partnerships from reach-outs to contract building to facilitating payment

• Brand Facebook, Instagram, Youtube, Twitter, Tiktok and Pinterest management

• Build and manage all TID codes for social media conversion tracking

Linked below is a .gif I shot for the brand socials in honor of International Women’s Day at the Banana Republic HQ. This sparked what bis now our #InsideHQ franchise and Instagram Story highlight.

@bananarepublicmens

• Followership increased by over 71% -from 130k to 230k in 1 year

• Manage @bananarepublicmens content production, content calendar and assets

• Build social performance analytics reports, use data to optimize creative content strategy and report results to leadership

• Concept and execute men’s style story franchises and social-first content, from Instagram to Tiktok and Reels to the Blog

• Manage influencer partnerships from reach-outs to contract building to facilitating payment

• @bananarepublicmens Instagram channel management

• Build and manage all TID codes for social media conversion tracking

Linked below is a sample of weekly stop-motion Gifs I create for @BananaRepublicMens. As part of a long term partnership with pro quarterback Jared Goff, every week of the season Goff walks into his game in a Banana Republic “tunnel look”. I shot and built Gifs as assets to leverage on social and link fans to, to find the product in his look.

@slobrew

• Following of over 20 thousand

• Increased followership by over 66% during my time managing the account - taking Instagram from 12k to 20k and Facebook from 20k to 26k

• Curated, managed, photographed all brand content

• Photographed and videoed events, product releases, experiences and marketing content

• Managed social calendar, influencer partnerships and social media strategy

• Trained international partners on brand voice, look and feel for international social accounts, to take the brand to an international level across socials

• Write, build and manage Facebook and Eventbrite event pages.

• Included Beer Advocate, Untappd, Facebook, Instagram, Youtube, Twitter and Pinterest management

Linked below is a sample of a short video I shot and designed for a sponsored Instagram Story for a beer launch campaign. It ran both organically and as a targeted paid social advertisement.

SOCIAL MEDIA REBRANDING

Below is a look into the social rebranding I did in 2020 to support the @hotelcerroslo & @brasserie.slo marketing teams with site, social media and email photography, content rebranding and brand voice. As an Art Direction Consultant, I manage creative strategy, photography, creative style guidelines, copywriting approvals and social feed planning for brands. I partner with brand leadership, marketing directors and marketing managers to stay on top of new releases and events, and ensure the correct brand stories are told.