SOCIAL MEDIA MANAGEMENT

@poshmark

Own and implement social media strategy changes alongside our brand refresh, driving +103% impressions and +33% follower growth YoY across core channels in 2023

@bananarepublic

Increased followership by over 36% (from 1.1 to 1.5 M) in 1 year
Instagram impressions increased by 250% YOY, from 2m average in 2018 to 7m average in 2019

Linked below is a .gif I shot for the brand socials in honor of International Women’s Day at the Banana Republic HQ. This sparked what bis now our #InsideHQ franchise and Instagram Story highlight.

@bananarepublicmens

Increased followership by over 71% (from 130K to 230K) in 1 year
Manage @bananarepublicmens content production, content calendar and assets

@bananarepublicmens

Linked below is a sample of weekly stop-motion Gifs I create for @BananaRepublicMens. As part of a long term partnership with pro quarterback Jared Goff, every week of the season Goff walks into his game in a Banana Republic “tunnel look”. I shot and built Gifs as assets to leverage on social and link fans to, to find the product in his look.

@slobrew

Increased followership by over 66% during my time managing the account - taking Instagram from 12k to 20k and Facebook from 20k to 26k

Curated, managed, photographed all brand content including events, product releases, experiences and marketing content

@slobrew

Linked below is a sample of a short video I shot and designed for a sponsored Instagram Story for a beer launch campaign. It ran both organically and as a targeted paid social advertisement.

SOCIAL MEDIA ART DIRECTION

Social media profiles have become an extension of a brands website, and the brand’s first-impression to the world.

Below is an example of social media art direction and rebranding work I did with a hotel and restaurant in San Luis Obispo. I refreshed their creative strategy, photography, voice and tone, setting them up with an end-to-end brand kit and social media strategy. I partnered with their founders and marketing team to build and equip them with the assets and tools to carry their new creative direction forward.