SOCIAL-FIRST CONTENT

One of my favorite parts of the job is concepting and executing social-first creative, pop-culture and trends into content-driven activations. From keeping a close eye on the social landscape and moments we can jump in on as a brand, to developing creative that performs and engages new audiences, explore a few of my favorite examples below!

TAP ONCE Interactive Instagram Post

This was a social-first, lo-fi meme approach I designed to illustrate the top-selling brands on Poshmark over the previous month. Users tap once on the image and the brands trending in search populate.